 |
 |
 |
 |
"My new glasses arrived today, I would like to say thank you for
your efficient and very helpful service. I will most
certainly recommend you to my friends.
Kind Regards"
Bill
Gosport
February
2010
|
|
 |
 |
 |
|
|
|
|
|
|
"Hi Richard,
Just to let you know that my sunglasses arrived today and I am delighted with them. I am so glad I found your website...Thank you for doing them so quickly... Kind regards"
Pat
Bangor Co
Down
January 2010
|
|
|
|
|
|
|
|
|
|
|
"Dear Richard,
Just to let you know that the glasses arrived on Friday-they are absolutely fine and we are very pleased- thank you. I feel sure that we will contact you again in future.
Best Regards."
Joe
Peterborough
November 2009
|
|
|
|
|
|
|
|
|
|
|
"Spectacles arrived safely today.
They are excellent and just what I needed for computer work. Thanks to your telephone advice the prescription was perfect.
They are superb value for money and I will certainly recommend your services to anyone that is interested.
Thank you again and I will be back the next time I need to change my glasses."
Keith
Worcester
Sept 2009
|
|
|
|
|
|
|
|
|
|
|
"My glasses arrived safe and sound on Saturday
morning. I am very pleased with them and will certainly use you again."
Tony
Cumbria
Aug 2009
|
|
|
|
|
|
|
|
|
|
|
"Thank
you for my glasses , I am very happy with them they fit me perfectly from the measurements I gave and the prescription is spot on, they quality of the glasses is excellent and for the money I thought the service was excellent too. The glasses arrived in the post on the day that I was advised. I will definately use your sevice in the future and will recommend you to others"
Mark
Peterborough
July 2009
|
|
|
|
|
|
|
|
|
|
|
"Glasses
arrived this morning and I
am really pleased with them.
Will certainly be ordering
with you again. Lovely
helpful friendly service,
what more could I ask for. A
big thank-you."
Julia
Swansea Jan 2009
|
|
|
|
|
|
|
|
Help and Advice
Eyesight Information
|
Click
to Recommend this page to a friend
Save
£Pounds on High street prices
OPTiSHOP in association with Optical
Mail Order Ltd Tel. 02392
466436
This site is © Copyright
OpticalMailOrder Ltd 2008, All Rights Reserved
Optical
Mail Order Ltd - 42a Elm Grove Hayling Island - Hants - PO11 9EF - United Kingdom - Tel: 02392
466436
Buying
Prescription Spectacles
If you need to wear prescription spectacles it is a fact of life, you
cannot get away with it, the only real choice you have is whether to
wear glasses or contact lenses. The next 'choice' you have is how much
you wish to pay. As with most things in life the rule in this area is
'you get what you pay for'. Whilst generally that maxim is correct, when
buying prescription eyewear you first have to understand what you are
paying for.
The traditional route to purchasing a new pair of spectacles is a visit
to the local optician.
Some will go to the same independent dispensing optician they have been
going to for many years, maybe all their life.
This option, without doubt, will be the most expensive option. What is
the reason for this?
The answer is fairly simple, in business terms, the independent optician
has the hardest time making a profit, (i.e. earning a wage) and,
relative to their competitors, they have the highest level of overheads.
They will also generally have a smaller customer base and number of
outlets (high street shops) than the high street chains.
However, as a customer you will be cherished by them. You will be given
personal treatment, the person you see will always be the same person
and they will have an intimate knowledge of your vision history, giving
you the confidence to buy your spectacles from them, having built a
trusting professional relationship over the years. They will expertly
fit your spectacles, adjusting your frames so that they sit comfortably,
if you have problems with your glasses, they will be happy for you to
return to them and they will rectify your issues, normally, at no extra
charge. Therefore they need to be able to charge you a realistic fee for
the spectacles and the expert service they provide.
The next option is the high street 'super chain' or a supermarket 'in
house' optician. These options, for the top end frames and lenses, can
be just as expensive as the independent optician. They will generally
have a cheap and cheerful range of frames, but these will be fairly low
quality frames, certainly something an independent outlet would rarely
sell to you.
You will get a token amount of personal service by the duty optical
staff, this will largely depend on how busy they are when you arrive,
but it is doubtful if you will see the same person from one visit to the
next. Unless you are extremely lucky they will not know any details of
your last visit but they will probably be able to look up your details
on their computer system.
This is not decrying their service but merely pointing out the nature of
their business. The people you see are employees of a large chain and
these companies have spent a great deal of time researching how to make
the maximum profit for the minimum outlay, a good business model.
It is your decision on which choice you make and, no doubt, your
decision will more than likely be based on cost rather than value and
service.
BUT TODAY THERE IS ANOTHER CHOICE - and this option may provide you with
a product that is cheaper but also provides the quality you desire.
This additional choice is, of course, the Internet.
For the large majority of people who have to wear prescription glasses
their visual prescription will fall into a certain range of measurements
(there are an unlucky percentage who fall outside these limits).
As long as you are a part of the majority mentioned you will be able to
buy quality prescription spectacles (and prescription sunglasses) at a
vastly reduced price from those offered on the high street.
Very often these sites will be run by small independent opticians who
have set up sites in order to gain sales that they have lost to the high
street 'super chain' and supermarket outlets. If you are careful and
pick your internet supplier shrewdly you will get a similar service and
relationship with your online optician, albeit over the phone or via
email, as you would with your high street optician, but pay only about a
third of the price for the same good quality frames and lenses as you
would have had supplied in their high street shop.
To seek these 'independents' out requires a bit of simple research. The
first thing to look for is sites that talk in the '1st person'. Phrases
like 'I will provide a 30 day, no quibble guarantee', 'I want to help
you choose the best ...' etc.
Look for pages that introduce the owner by name, note the name of the
person, find the phone number (if there is no phone number move quickly
on) and call them - ask to speak to the named person, if they are true
'independents' they will be happy to speak to you.
There is also the equivalent 'super chain' option on the internet, who
have a vast array of high quality products at equally discounted prices,
However you will find that the difference in price between these outlets
and the independents will be much smaller than on the high street. The
main difference, as on the high street, will be the quality of service.
In conclusion, as mentioned earlier, you generally get what you pay for,
but in the case of a 'grudge purchase' like prescription spectacles,
thanks to the internet, you do have a bit more of a choice. In these
days of economic restraint it is possible to get a good service at a
much better price.
Read more: http://www.articlesnatch.com/Article/Buying-Prescription-Spectacles/1020540#ixzz0i5v9TB3c
Under Creative Commons License: Attribution
No Derivatives
|
|
|
|
|
|
